Analytics and programmatic optimization for AdWords

Introducing Search Squared: a new platform for large advertisers and agencies

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Shortlisted for “Best Innovation-Software”

What is Search Squared?

Search Squared is an automated account audit and optimization platform for AdWords

  • Save money

    Search Squared identifies wasteful spend and efficiency savings allowing you to quickly save or re-invest your budgets

  • Save time

    Search Squared provides a daily audit of your AdWords account with optimization suggestions which can be instantly implemented

  • Measure performance

    Our AdWords analytics - based on industry accepted best practice - allows you to gain quick insight into the performance of your campaigns

  • Prioritize your tasks

    As well as measuring the performance of your campaigns, our AdWords tool provides you with a prioritized to do list of all the optimizations possible for your accounts

Analytics you can act on

Our account audits give you a deep understanding of the state of your AdWords campaigns

  • Historical quality score
  • Impression share
  • Search volume for every keyword
  • High bounce rate keywords
  • Missing sitelinks & callout extensions
  • Zero conversion keywords
  • Search queries not on exact match
  • Duplicate keywords
  • Budget hit
  • Zero impression keywords
  • High CPA keywords
  • Misrouting queries
  • Keywords with dropping Quality Score
  • ... and much more
“Search Squared has revolutionised the way we manage paid search campaigns”
Paul Mead

Paul Mead

Managing Director, VCCP Media & Chair, IPA Search Group

The process

Search Squared gives you a fresh audit every single day



As well as importing the standard click, cost and impression data, Search Squared logs all your targeting, remarketing, budget, impression share and campaign settings, in fact over 50 different facets of your account



Every keyword in your account is programmatically and semantically researched by Search Squared. All your bids, targeting and settings are checked against our rule engine of AdWords best practice

Account scoring

Every account is scored against our five key account metrics

Read more about the scores
  • Optimization Score

    Performance against AdWords best practice

  • Query Score

    How your keywords match user queries

  • Value Score

    Quality Score measured against industry guidelines

  • Reach Score

    Your account level impression share

  • Conversion Score

    Your conversion and bounce rate from AdWords

  • Learn more about the scores
Audit and optimize

Audit and optimize

Search Squared produces a daily account audit with an in-depth report explaining your scores combined with optimization recommendations