The UK Biddable Media Awards recognises Search Squared
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Shortlisted for "Best Innovation — Software" at the UK Search Awards
Top industry awards recognise Search Squared
The optimal bidding strategy for AdWords match types
A keyword you do know should always perform better than a keyword you don’t know
What should I do about missing search terms?
Missing search terms are search queries which do not exist in your account as exact match keywords
Why split AdWords campaigns by match type?
Campaigns are the fundamental building blocks of an AdWords account and should be twinned with match types to direct search query traffic to your ads
Managing AdWords budgets
AdWords budgets are there as a safety measure to prevent you from overspending on your marketing budget. They aren’t however an effective way of managing AdWords spend
Using a naming convention in AdWords
A naming convention at campaign level can help represent the structure of your account and avoid mistakes